![]() ![]() You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines. If you do not have a business owner contact, contact Skype brand help to get started. Such license must be initiated and approved by the Microsoft business owner who you are working with. If no agreement exists or if the proposed use doesn’t fall within the scope of your existing agreement, check if the use falls within the Microsoft Trademark Guidelines & Brand Guidelines.įinally, if the use is not covered in any of the above or you are not sure, you may directly request a separate license from Microsoft. If there is any conflict between these guidelines and the terms of your agreement, then the terms of your agreement will govern, and you should follow those. If you have an existing agreement with Microsoft or Skype, check that first to determine if your desired use of our Skype brand assets is covered. By using any of the Skype brand assets, you expressly consent to be bound by these guidelines. We created the Skype Trademark & Brand Guidelines to have manage and protect the value of the brand. If, for example, Skype wanted do ditch the ‘cutsey/youthful’ look, I do agree the bubbles and fonts need to be reconsidered but maybe instead of stripping down everything entirely, reconsider how those elements could be adjusted to better represent their new approach.īut the shade of blue (that both logos have, here) is actually a good thing….Thank you for your interest in using the Skype brand assets. What does the new logo need to show that the old logos didn’t? The direction they are trying to travel in most influences things like this. That’s a really good question and it would depend on what the marketing team is telling them. ![]() Clients are constantly asking us to stay away from “clip art” logos – which I hear as “make it unique” and I can’t imagine how my clients would react if I showed them either of the two logos as initial comps. Maybe this is an intermittent step towards what they see as the final logo but these are really forgettable. Seems like a lateral move to update the logos like this. I don’t understand what they were trying to communicate with that font. I think they were maybe trying to make the logo look a little more grown up – since the ‘before’ concept could come across a little young with the bubbles and chubby text – but this is a step towards a very “blah brand”. Overall, while it is a positive change, she had some concerns: Our art lead, Jenni, weighed in on this puppy. This is the first time this logo has ever been changed. Gone is the chunky lettering that used to represent this premium Amazon service here comes a different font, capitalization, and even check mark. With the logo comes some pretty hefty changes to the service itself, and…well…frankly, we simply refuse to discuss that, but you can see for yourself. Microsoft has made the Skype logo look more like its other product logos, such as Microsoft Word, to incorporate it into the team of Microsoft work horses. Since Microsoft acquired Skype in 2012, the bubble “S” has been the icon for Microsoft, but Skype retained its bubbly “Skype” as well – until now. Skype has changed hands about four times since its founding, and none of those companies have updated the logo. You can have a logo full of whimsy as long as the whimsy relates to your business – a cat licking a word in your business name, for example, when you take care of cats – but whimsy without purpose just says “unprofessional”. It’s true…the original logo is whimsical, but in a meaningless way. This logo has been the representation of the company since 2003 when it was a cute, fun, Danish startup. However, it’s also horribly ugly and hard to read, but incredibly recognizable. I am the first to say that I actually liked the old Skype logo – it’s distinct, whimsical, and friendly. Recently, two big changes have happened to Amazon Prime and Skype: They… updated their logos! In the logo news world, that’s big.īeing a design company means that we like to get our two cents in about, you know…design, so: Skype’s Drop of the Bubble Companies are getting older, services are getting older, and changes are happening in the logo world. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |